Calgary Underground Film Festival
- Strategic Planning
- Custom Software Development
- Process Optimization
- Website Development
The Calgary Underground Film Festival —or “CUFF” to its many fans— has been bringing innovative and challenging films to Alberta audiences for almost 20 years.
An upstart organization with a modest festival when we first met, CUFF has since evolved into Western Canada's premiere genre film festival, with multiple major events throughout the year. We’ve been happy to help the fledgling organization navigate the challenges that come with exponential growth and success. Through a mindset of ongoing updates and improvements, the CUFF platform has helped a generation of fans learn about and attend films, building a devoted community of filmgoers along the way.
Improving the Experience from Browsing to Popcorn
From the beginning, CUFF had big ambitions for their festival, and we took on the challenge. We started with a custom website that showcased the film lineup — and visually established the festival as a heavyweight on the international stage. Since that modest initial platform launched, it’s gone through regular and ongoing enhancements.
When COVID derailed live events, we helped them pivot quickly — transitioning to a fully online festival experience and ensuring the show went on. Whether a first time visitor or a hardcore cinephile planning a week of films, the website provides everything the CUFFgoer needs to find movies, plan a schedule, and hit the theatre.
Keep the Show Rolling Behind the Scenes
A recent overhaul of the site infrastructure will help to streamline behind-the-scenes operations and set the foundation for future growth. This commitment to regular, ongoing improvement is key to navigating the complex ecosystem of technological platforms that power a modern film festival — all while running a cultural event on a shoestring budget. As their long-term trusted partner in technology decisions, it’s our job to anticipate needs and recommend solutions proactively.
SA is a big part of our organization and growth. They are also truly passionate about the arts and their understanding of what we do is unmatched.
