Bulletproof technology for Social Innovators

About us

What floats our boats

Design & Craft

We create websites human beings like to use: thoughtfully designed online tools, rich with functionality and finely crafted details. Our work speaks for itself.

Social Innovation

We're personally invested in our projects and inspired by the artists, innovators, and nonprofits who have great messages to deliver.


We're more than a line item to our clients: from the first interview to the holiday bash, we share goals and work as one team, not two.

Measure Twice...

In order to tailor the right fit, we ask the tough questions to nail down what's required (and not required) for each project.

...Cut Once

Once we've defined the right approach, we collaborate to handcraft custom and flexible solutions – that people will actually use.

In Plain English

We work on a solid foundation of technologies, and believe that usability, accessibility, compatibility, and responsiveness transcend trendy buzzwords.

Under the Hood

Our clients command their content, sparking great conversations with their communities. We just develop the simple-to-use management tools.

Idea Incubation

Whether it's the start of something great or a revision of a concept, we'll be here to help keep your idea awesome… for years to come.

Our Work

Yes, we have been pretty busy.

Creative Kids

Creative Kids

SA’s first project in Saskatchewan is the online home for Creative Kids’ programs, donations, partnership promotions, and service providers. A relatively new organization with an important mandate to fund children’s participate in culture based classes, Creative Kids required a site that was accessible, highly credible, and extremely easy to use. The Service Provider Directory is a key outreach feature. creativekidssask.ca
Alzheimers Society of Calgary

Alzheimers Society of Calgary

ASC required a re-imagining of their online presence to align with their new strategic direction and role as Convenor. With a welcoming design and innovative navigation structure, SA was able to present the breadth of content to their varied audiences and stakeholders. An extremely satisfying project, it has been labeled ‘transformational’ by ASC leadership. alzheimercalgary.ca
Calgary Opera

Calgary Opera

The Opera requested a platform that captures the majesty and epic scale of their productions, while making key information easily navigable for their multi-generational audience. Prominent images, large drop down navigations, and crisp content pages highlight the Opera’s many offerings. calgaryopera.com
Free and Easy redesign

Free & Easy : Redesign

An original SA partner, FnE embarked on a redesign expedition this year. Enhanced images, videos, and new destinations capture the imagination. But the Adventure Builder is the heart of the new site, allowing you to quickly identify the trip parameters that will feed your travel soul. freeandeasytraveler.com


With a new business model and target audience focus, DG asked us to re-imagine how the online presence functioned. The result was a refresh of the visuals and navigation, with an emphasis on welcoming new corporate partners. http://www.delivergood.org
OCL Studios

OCL Studios

OCL Studios is an innovative and feature rich recording studio located just outside of Calgary, and the only residential studio experience in Western Canada. This online platform promotes their high-end equipment, multiple recording studios, residential live-work opportunities, and unique foothills location. By focusing on images and unique navigation, this site appeals to the varied audience of recording artists, touring professionals, and music executives. oclstudios.com
Sled Island

Sled Island

Sled Island is quickly emerging as one of Western Canada’s most important music and arts festivals. The site functions as an ‘artist discovery’ platform, and includes an innovative new design, artist and venue information, and features a rarity amongst competitors — an intuitive schedule. To enhance the festival experience, the site allows users to create their own personalized schedules, and Sled staff to provide venue specific updates to attendees in real time. sledisland.com

Calgary Underground Film Festival

Scan the film list, sort by preferences, watch trailers, and buy tickets on this rich site for our favourite groundbreaking film festival. calgaryundergroundfilm.org

Leighton Art Centre

Leighton required a new design to showcase the gallery to artists and the general public, while including a comprehensive registration system for the myriad of classes available at the Centre. leightoncentre.org

High Performance Rodeo

This is Calgary's avant-garde International Festival of the Arts. The site features stunning design, a creative schedule, a personalized calendar and advanced administrative tools. hprodeo.ca

the Team

Four guys, four kinds of sushi.

Lakin Wecker

Unagi Lakin's development skills were honed at large web firms. He travels extensively, participates in open source projects and enjoys wine, whiskey, sports and the company of good friends.

Leonard Nooy

Tuna Sashimi Leonard is a details-oriented software developer with a background in mathematics. When not on the job, he enjoys mountain biking and optimizing his life using technology.

Jay MacGillivray

Spicy Tuna Jay is our client strategist and connector. A leader in the local arts and non-profit communities, his passion for promoting these organizations inspires his work and play. Cape Breton roots; will travel for music.

Ian Russell

Salmon Nigiri Ian is our lead designer. Once a founding partner of iStockphoto, he runs the record label Flemish Eye, and plays a particularly poor game of tennis.

Contact us

Don't be shy, we'd love to hear from you.

Structured Abstraction is based in Calgary, Alberta. We’re small by design, and select only a few projects at a time in order to provide the best solutions. We’re always excited to partner with progressive organizations, so contact us today and tell us what you have cooking!

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